Another record-breaking 11.11 for e-commerce platform


LAZADA Malaysia celebrated its 11.11 Biggest One-Day Sale with yet another record-breaking performance, smashing its 2019 sales figures.

Lazada’s branded destination LazMall enjoyed unprecedented popularity among Malaysian consumers this 11.11.

Lancôme, Xiaomi Global and OnePlus Flagship Store all recorded one-day sales of over RM1mil to join Lazada’s Millionaires Brand Club.

Mobiles and tablets were the number one-selling category with Samsung, Xiaomi, Huawei, Oppo and Apple showcasing stellar sales performances as the Top 5 brands in the category.

“Lazada’s record-breaking performance during our 11.11 Biggest One-Day Sale is a reflection of the continuing strong trust in our platform by Malaysian shoppers, brands and merchants who have made Lazada their go-to e-commerce partner and destination during the world’s biggest shopping festival, ” said Lazada Malaysia chief executive officer Leo Chow.

“Our confidence has been further strengthened and we are more dedicated than ever in our commitment to contribute to the increasingly vibrant local digital economy, ” he said.

The strong performance from local small and medium enterprises (SMEs) on Lazada was another highlight.

New SMEs that joined via Lazada’s stimulus initiatives since March represented more than 40% of active sellers, who collectively sold over 680,000 items.

These initiatives helped the local SME community digitalise their business and bounce back from the impact of the Covid-19 pandemic.

As part of its “shoppertainment” push, the Lazada Super Show and newly created “Chief Discount Officer Show” continued to win high engagement, with over 10 million viewers across all platforms.

The CDO Show had 240,000 user engagements and sold more than 13,000 items in less than two hours.

As part of the company’s commitment to support locals during these challenging times, Lazada’s 11.11 Super Show featured performances from popular Malaysian artistes including Yuna, Awie, Adibah Nor, Afdlin Shauki, Hans Isaac, Joe Flizzow and Dayang Nurfaizah, as well as local brand ambassadors Ayda Jebat, Sean Lee, Joey Leong and Ismail Izzani.

Chow said Lazada’s logistics capabilities were critical to the campaign and its LazMall Guaranteed Delivery service stepped up to a new level during the one-day sale.

He said the company’s logistics arm made 100% successful same-day deliveries direct from Lazada’s warehouse to shoppers’ homes, delivering a premium quality shopping experience with 50,000 LazMall orders delivered within 24 hours the following day.

He added this was made possible by its data-driven and efficient logistics infrastructure, backed by Alibaba’s cutting-edge technology, which enabled 50% more efficiency in average delivery time in the Klang Valley area as well as ensured timely deliveries across Malaysia.

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