E-commerce platform supports women empowerment

LAZADA has joined hands with the National Cancer Society of Malaysia (NCSM) and Caring Moms to support and empower women this month through its Lazada 10.10 Women’s Festival.

The festival features initiatives that aim to give back to women in the local community and assist female-led SMEs in digitalising their business, to ultimately benefit the booming digital economy.

The festival includes the LazadaForGood Pink October Campaign, where more than 15 brands and merchants have pledged to donate a percentage of their proceeds from the one-day sale to NCSM to support the fight against

breast cancer. Proceeds raised from the event will go towards supporting NCSM’s holistic cancer–related services to cancer patients, caregivers and public cancer awareness campaigns.

“We are grateful to Lazada Malaysia and all the brands and sellers who participated in this programme for supporting us in our efforts to provide education, care and support services for breast cancer patients, their caregivers and the community, ” said NCSM general manager and medical director Dr Murallitharan M.

“This generous contribution will help in providing highly subsidised breast cancer screening for underprivileged women, empowering people with the knowledge and awareness of cancer prevention and early detection, running our cancer information helpline, and providing free psychosocial support services for cancer patients and their caregivers.“

Lazada Malaysia chief executive officer Leo Chow said, “Lazada’s 10.10 Women’s Festival serves as an occasion where we rally our fellow Malaysians to serve, support and celebrate women in their communities.

“We are grateful to have our brands and merchants in a joint effort to support women across the country who are battling with cancer.”

Starting today, Lazada is partnering Caring Moms, a marketplace dedicated to the entrepreneurial development of women, to aid women-led SME owners to digitalise their business and diversify their revenue stream.

Lazada aims to help new or existing SMEs on Caring Moms reach a broader customer base nationwide by leveraging the platform’s advanced technologies.

“We believe this collaboration will benefit women entrepreneurs in Malaysia in marketing their products to a wider audience and help popularise women-led SMEs selling homemade food, products and services, ” said Caring Moms chief executive officer Major (Rtd) Shera Ann Bosco.

Chow added, “Lazada aims to build an inclusive e-commerce ecosystem, which makes it accessible to anyone who wishes to jump onto the digitalisation bandwagon, including an increasing number of talented women entrepreneurs.

“This partnership with Caring Moms provides a unique opportunity for local women-owned businesses to go online and flourish in this booming digital economy.“

Lazada’s 10.10 Women’s Festival will also feature a host of exciting deals from a wide range of brands and merchants as well as exclusive and innovative shopping experiences specially curated for its female shoppers.

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