KMT Jaya Sdn Bhd, a leading Korean food distributor, will sponsor goodies for Ipoh Starwalk 2018 for the first time.
The company is giving away 2,160 200ml packs of Binggare Banana flavoured milk drinks worth RM8,500 to participants of the walk.
KMT Jaya founder Matthew Lee said the company was supporting the event as part of its corporate social responsibility programme.
“We want Malaysians to experience the culture of the Koreans who lead a healthy lifestyle,” he said after presenting the sponsorship to Star Media Group Bhd advertising and business development manager Lina Ismail at Menara Star, Petaling Jaya.
“Milk is nutritious, especially for children who will be participating in the walk,” Lee said.
He added that the Binggare Banana flavoured milk drink was the top-selling processed milk in Korea.
KMJ has been a leading Korean food distributor in Malaysia for the past 20 years.
It is the sole distributor of Binggare milk drinks, which contains 60% fresh milk and has a six-month shelf life.
The milk drink also comes in other flavours such as honeydew melon, strawberry and coffee.
Lee said the company was also a distributor of Nongshim Shin Ramyun (Korean instant noodles), which has no MSG, preservatives or colouring, and Korean kimchi called Chongga.