MALAYSIA’S SuperAnt Technology Sdn Bhd and China’s public listed e-commerce service provider Eget Information Technology Co. Ltd have signed a Memorandum of Understanding at Hangzhou, China to drive cross-border e-commerce trade between China and the Asean region.
SuperAnt chairman Datuk Mohamad Haslah Mohamad Amin said the cooperation was necessary since cross-border trade had its challenges such as identification of markets to venture into, regulatory issues, language barrier, local development resources and scalability and trustworthiness of local buyers or sellers.