Secondary cities in Malaysia are gaining attention as tourism hotspots

Kuala Terengganu is among the domestic destinations that have seen significant growth in tourism. — Unsplash

When visiting Malaysia, tourists typically head for larger cities like Kuala Lumpur and Penang. Thanks to the ongoing Visit Malaysia 2026 (VM2026) campaign, however, secondary cities have experienced a boost in tourism as well.

There was a significant increase in flight traffic to secondary cities in January 2026, compared to Q4 2025, according to new Traveloka insights.