How the 'keep or return' challenge is driving hyper-consumption and fast fashion


By AGENCY
A new challenge encourages TikTok users to buy masses of clothes before returning most of them to the retailer. Photo: AFP

Buy it, try it, send it back. Such is the new craze among influencers on social media. They don't hesitate to order mountains of clothes from fast fashion brands before submitting them to their followers for approval during try-on sessions.

If their fans like the clothes, they keep them, and if not, they send them back – irrespective of the environmental cost that these mass returns may incur.

Play, subscribe and stand a chance to win prizes worth over RM39,000! T&C applies.

Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!
fashion , green fashion , sustainability

Next In Style

Where fashion meets art: Celebrating clothing as a form of expression
Will plant-based fur change how luxury fashion approaches sustainability?
Schiaparelli art show honours 'one of the most ingenious and daring designers'
Going grey: Why not ditch the hair dye and challenge beauty standards?
What is fashion minimalism and how you can effectively simplify your style
Beauty with a beat: South Korea’s face-slapping skincare technique explained
From thrifted finds to fashion: The compelling story of 632 wool skirts
Dubai’s luxury fashion scene falters as regional conflict empties flagship malls
Time to Watches offers a vibrant stage to discover independent watchmaking
The Norqain Wild One Skeleton: Smaller in size, still big on style

Others Also Read