Turmoil or not, luxury fashion can’t afford to ignore the Middle East region


By AGENCY
Elie Saab held its 45th anniversary show in Riyadh last November, featuring a performance from Celine Dion. Photo: Instagram/Elie Saab

With Middle East airspace reopening and the US-brokered ceasefire between Israel and Iran appearing to hold, the luxury fashion sector is still counting on the region's wealthy shoppers to help offset weakness in its main US and Chinese markets – for now.

The Middle East, helped by strong tourist flows and local wealth, has bucked a recent global slowdown in luxury sales that is expected to deepen this year, with some brands growing sales there at double-digit rates.

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fashion , trends , luxury fashion , Middle East

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