With the heat on full swing, local beauty trends are having a fresh-faced moment

A growing number of makeup users, especially Gen Z and young professionals, are opting for a clean, effortless aesthetic. Photo: Freepik

Full glam is taking a step back for the moment as more makeup users in Malaysia gravitate towards lighter looks that feel breathable, perfect for our humid weather.

Glossy lips, dewy finishes and multitasking products are in, while heavy contouring and matte everything are on the way out.