Without runways, designers get creative digitally for London Fashion Week

Without runway shows, designers presented their designs in a more creative way. Many opted for quirky videos. Composite photo: Ka Wa Key, Teatum Jones

The first-ever genderless and all-digital London Fashion Week, which concluded on June 14, presented a wide range of diverse and varied content targeting industry professionals and the general public.

In making some of the new format presentations (without runway shows), many of which voiced a commitment to diversity and sustainable fashion, designers had to cope with a lack of means imposed by the lockdown.