Is Animal Crossing’s virtual world now the new fashion week?

Players are showing off Animal Crossing looks inspired by the runway. Shown here are outfits posted up on Instagram (@crossingtherunway) that draw from Bottega Veneta's Autumn/Winter 2020 collection.

You see a design of a dress or a skirt that you like. You then check whether your size is in stock, right? Wrong. People are no longer looking for designer clothes to dress themselves it seems – they now do it to glam up their virtual avatars.

Animal Crossing, Nintendo’s wildly popular social simulation video game, is becoming a platform for style lovers to express themselves. In the virtual world where players explore, create and customise a second life, fashion is a big focus.