How masks went from 'muzzle' to fashion's object of desire

Labels like Heron Preston (left) and Off-White have long released face masks as fashion accessories. The message back then however, was about pollution and climate change.

Once upon a time if you wanted to get ahead you got a hat. Now if you want step outside your front door you need a mask.

In a matter of weeks, the coronavirus has upended the Western wardrobe and challenged its deepest codes about freedom, comfort and self-expression.