Can fashion weeks successfully go digital? Malaysian industry insiders weigh in

In a Covid-19 age, fashion weeks have to embrace change. It is just a matter of how and when, according to (from left) Andrew Tan, Bon Zainal and Melinda Looi.

Having to adhere to physical distancing, fashion weeks are attempting to go fully online. Shanghai Fashion Week was one of the firsts that switched to an entirely digital format. It took place in March.

This was followed by China Fashion Week in Beijing, early this month. Style capitals like London and Milan have announced that they will go ahead with their fashion weeks too – albeit without an audience.