The evolution of a puffer jacket and how it became a fashion statement


By AGENCY

The puffer jacket had been appropriated by the hip-hop world, making it a feature of the urban landscape rather than the outdoor rec world. Photo: Pexels

The evolution of the puffer jacket, like so much of fashion, is really about our own cultural, political and commercial evolution. I’m serious!

Once upon a time a puffer was a functional garment for very cold weather activities, the grown-up equivalent of a toddler’s snowsuit, made mostly for enduring winter and its related sports.

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fashion , trends , outerwear

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