Piaget’s brand ambassadors raise the glam quotient at Geneva fair

Gianna Jun is one of Piaget’s newer ambassadors.

In a dazzling reinvention that saw colourful stones morph into modern, creative works of art, luxury brand Piaget took the spotlight at this year’s Watches and Wonders fair in Geneva, Switzerland.

This edition, in mid-April, saw over 60 brands gathering for the annual most-anticipated fair of the watch industry.

Piaget revived its Art of Colour design philosophy, synonymous with the brand’s identity since 1963, with the bold use of colourful, ornamental stones.

Showcasing modern, innovative designs adorned with new stones were brand ambassadors Gianna Jun, Apo Nattawin and Ella Richards.

The three current members of the Piaget Society follow in the footsteps of iconic stars such as Elizabeth Taylor, Salvador Dali and Roger Moore who were celebrated members of the society through the 1960s and ’70s.

The current ambassadors continue a defining legacy of making their mark, not through status, but by talent, creativity and global appeal.

Thai actor Apo Nattawin joins the world of Piaget as ambassador. — Photos: Piaget

South Korean actress Jun, fresh off the success of her most recent hit series Tempest, embodied elegance with the new Piaget Possession Vibrant Palace ensemble – an expressive celebration of femininity and colour.

Defined by striking blue tones and its signature Decor Palace motif, Jun owned the moment with this collection.

The global brand ambassador, also professionally known as Jun Ji–hyun, has been a beloved fixture in the K-drama world since the turn of the century, with hits like My Love from the Star and The Legend of the Blue Sea.

Fellow global ambassador Nattawin channeled Piaget’s Extraleganza spirit, donning a bold reinterpretation of the iconic ’70s Piaget Andy Warhol watch.

The Thai heartthrob, who pivoted from the fashion industry to the small screen in 2015 and skyrocketed in popularity since his breakout role in KinnPorsche (2022), effortlessly pulled off the bold and audacious timepiece with a striking bronzite dial.

English model and Piaget’s “Face of the Maison” Ella Richards brought the narrative to a close with the stunning Piaget Swinging Pebble verdite and rose gold sautoir.

Designed with a free-spirited artistry, the timepiece completed Richards’ glow of perfection, showcasing a refined balance of elegance and boldness along with playfulness and precision.