Combining the refreshing qualities of wheat beer with a hint of delicately sweet peach, the latest beverage from Heineken Malaysia offers fruity refreshment in every sip.
Crafted from golden wheat and infused with the sweetness of peaches, Edelweiss Peach has subtly sweet notes and a crisp fruity finish for a refreshing taste.
“We are excited to introduce Edelweiss Peach to the Malaysian market,” said Heineken Malaysia marketing director Willemijn Sneep.
“It’s a vibrant new variant that has already received positive feedback from consumers.
“We are proud to offer a flavour experience that taps into the more enjoyable side of life.
“Our ‘Feel the Peach’ campaign embodies the spirit of this innovation and we can’t wait to see how consumers embrace Edelweiss Peach,” Sneep added.
This month, there will be Edelweiss Peach booths at selected hypermarkets and supermarkets for consumers to taste the sweet essence of peaches.
With the launch, shoppers can look forward to exclusive promotions and merchandise such as backpacks, tote bags or free cans of the drink at various retailers.
Available in 320ml cans, Edelweiss Peach is sold at selected supermarkets, hypermarkets and convenience stores across peninsular Malaysia and online retail stores, including Drinkies.
