Tinder, Bumble, and Hinge have turned into a ‘wasteland’ for Gen Z and millennials – and now many are breaking up with dating apps for good

Gen Zers and millennials are making IRL dating cool again. — Getty Images/The New York Times

Bumble executives didn’t know how much its turnaround ad campaign would sting Gen Z and millennials.

The dating app faced major backlash last month after running billboard ads targeted toward women with anti-celibacy messages including “you know full well a vow of celibacy is not the answer”.