Data: Volume of Apple sales underperforms Huawei, Xiaomi on China’s Singles Day

A woman looks at a new iPhone 15 Pro and a Huawei Mate 60 Pro in Shanghai, China. The number of Apple smartphones sold declined 4% year-on-year during the two-week sales from Oct 30 to Nov 12, the research consultancy said. — Reuters

BEIJING: Apple saw a decline in the number of smartphones sold during China’s recent Singles Day shopping festival, data from Counterpoint Research showed, lagging domestic rivals Huawei and Xiaomi which recorded robust increases.

The number of Apple smartphones sold declined 4% year-on-year during the two-week sales from Oct 30 to Nov 12, the research consultancy said on Thursday. In comparison, the number of units sold by Huawei and Xiaomi grew 66% and 28% respectively year-on-year over the same period.