Apple’s iPhone 15 goes on sale in test of holiday resurgence

Customers queue outside an Apple Inc store during the first day of sale of the iPhone 15 smartphone in Shanghai, China, on Friday, Sept 22, 2023. Apple's latest iPhones and watches went on sale today, a test of whether a new smartphone design and modest smartwatch changes can help return the company to growth. — Bloomberg

Apple Inc’s latest iPhones and watches went on sale on Sept 22, a test of whether a new smartphone design and modest smartwatch changes can help return the company to growth.

The devices are going on sale in about 40 countries in its first wave, including in Australia, Hong Kong, mainland China, the US, UK and France. The iPhone 15 Pro and Pro Max models will represent Apple’s biggest sellers throughout the rest of the year – and the ability to both create and fulfill demand for the products will make or break its holiday period.