Apple grapples with turmoil in China days before iPhone 15 launch


The biggest potential threat to Apple may be something more nebulous: a resurgence in Chinese nationalism that spurs everyday consumers to shun the iPhone and other foreign-branded devices. — Reuters

Apple Inc is looking to stave off a crisis in China just days before the launch of its next iPhone, an already high-stakes event that will test whether new features can shake the smartphone industry out of the doldrums.

The product unveiling, set to stream globally from the company’s headquarters on Tuesday, risks being overshadowed by multiple controversies in China – Apple’s largest international market. The tech titan is contending with a growing ban on iPhone use among government workers, and a contentious new phone from China’s Huawei Technologies Co is providing homegrown competition.

Play, subscribe and stand a chance to win prizes worth over RM39,000! T&C applies.

Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

Scientists use saliva for non-invasive, AI-based Parkinson's test
Apple hires ex-Google executive to head AI marketing amid push to improve Siri
Utility Entergy says revised Meta data-center deal to deliver higher customer savings
Sony to hike PlayStation 5 prices again as memory chip costs surge
NYSE-parent Intercontinental Exchange invests $600 million in Polymarket
SpaceX's listing stirs up social media frenzy, ticker bets
SoftBank secures $40 billion loan to boost OpenAI investments
Austria plans social media ban for children under 14
‘Life Is Strange: Reunion’ finally arrives this week
VW's software partnership with Rivian clears investment hurdle

Others Also Read