Apple faces longest sales drop in decades as iPhone slumps


Demand for the iPhone 14 model is tapering off as the company prepares to unveil the next version, which promises to be the most significant upgrade in three years. — AFP

Apple Inc posted its third straight quarter of declining sales and predicted a similar performance in the current period, hurt by an industrywide slump that has sapped demand for phones, computers and tablets.

After the company reported a revenue decline of 1.4% in the fiscal third quarter, Chief Financial Officer Luca Maestri said on a conference call that Apple’s performance would be similar this period. An additional drop would mark the longest streak of declines in two decades - a startling slowdown for the world’s most valuable company.

Get 20% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Tech News

Women far more likely than men to consult Dr TikTok for health tips
US judge rules Meta hid evidence in Australian tycoon fake ad case
Hackers targeted major Wall Street money managers with cloned voices
Memphis AI data centre fuels pollution fight in Black neighbourhood
Google’s�AI team tells job seekers its HR filters are unreliable
Zuckerberg manifesto sketches out Meta's ambitions for world-changing AI technology
Apple’s glass-centric 20th-anniversary iPhone remains on track for 2027
Chinese AI drives price competition among US labs
Hack of supposedly safe Bitcoin tool tries faith of the devoted
SEC settles charges over SpaceX, Klarna, pre-IPO share fraud

Others Also Read