Apple unveils four iPhone 15 models, with prices starting from RM4,399 and pre-orders from Sept 22


An Apple iPhone 15 Pro is displayed amongst other new products during a launch event at Apple Park in Cupertino, California, on Sept 12, 2023. — AFP

Apple Inc introduced its latest iPhones at an event on Sept 12, banking on new materials, camera upgrades and improved performance to coax back consumers in a sluggish smartphone market.

The company unveiled four new models, keeping pace with the past few generations: the iPhone 15, 15 Plus, 15 Pro and 15 Pro Max. Like last year, the entry-level models start at US$799 (from RM4,399 in Malaysia). The Pro version will remain US$999 (from RM5,499), but the Pro Max will now begin at US$1,199 (from RM6,499) – up US$100 (RM468) from last year’s version.

Uh-oh! Daily quota reached.


Experience an ad-free unlimited reading on both web and app.


Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Others Also Read


Want to listen to full audio?

Unlock unlimited access to enjoy personalise features on the TheStar.com.my

Already a member? Log In