
Instances of interfaces on websites or mobile apps that influence users to make choices not in their best interest have proliferated in India as more people go online. — Unsplash
NEW DELHI: Imagine you are booking a flight through a travel Web portal. It claims – falsely – that only two tickets are left on the flight you have chosen, creating a misleading sense of urgency that compels you to book the seats immediately.
Or, how about a shaming pop-up that gets you to subscribe to an insurance company’s newsletter you never wanted? This because exiting the marketing pop-up would have meant clicking on a guilt-tripping button that reads: “No, thanks, I hate saving money.”
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