With manipulative tricks like countdowns and hidden cancellation sections, websites and apps are fuelling a loss of trust in digital markets, the EU Commission warns. — dpa
BERLIN: Countdowns until a flash sale ends. The number of people currently looking at a hotel room. Hidden information about cancelling an order.
So-called dark patterns are widespread on websites with anything to sell, and these psychological tricks to increase sales and retain users are being used by more and more companies of all sizes.
Already a subscriber? Log in.
Subscribe to The Star Yearly Premium Plan for 30% off
Cancel anytime. Ad-free. Full access to Web and App.
Monthly Plan
RM 13.90/month
RM 9.73/month
Billed as RM 9.73 for the 1st month, RM 13.90 thereafter.
Best Value
Annual Plan
RM 12.39/month
RM 8.63/month
Billed as RM 103.60 for the 1st year, RM 148 thereafter.
