Why Norway is making influencers warn when ‘beautifying’ their bodies

Media experts have warned that unhealthy body images on social media can be particularly dangerous for younger users, who are discovering their own bodies and are often dissatisfied with their looks. — dpa

COPENHAGEN: Norway is now making influencers and other advertisers inform viewers when they have digitally altered the appearance of someone in an ad, in an effort to limit the negative body image promoted on Instagram and other social media platforms.

A change in the law coming into force in July stipulates that digitally manipulated appearances in paid advertisements must be marked with a special kind of notice.