Exclusive-ViacomCBS's Paramount+ 'thinks local' to go global with streaming

FILE PHOTO: Toy figures of people are seen in front of the displayed Paramount + logo, in this illustration taken January 20, 2022. REUTERS/Dado Ruvic/Illustration/File Photo

(Reuters) - When the reality series “The Challenge: War of the Worlds” launches on four continents in June, ViacomCBS Inc aims to test a key component of its streaming strategy - using localized content on broadcast TV to attract subscribers to its Paramount+ streaming service, an executive with the entertainment conglomerate told Reuters.

The media giant is launching four versions of the show and airing them on its broadcast TV networks in the United States, Australia, the United Kingdom and Argentina, and streaming episodes on Paramount+ globally the following day, Chris McCarthy, chief content officer for unscripted entertainment and adult animation at Paramount+, said in an interview ahead of his presentation to investors on Tuesday.

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