The Exchange TRX’s Christmas campaign, 'Twirl into Wonderland,' was officially launched at the Central Exchange, marking the start of a festive season filled with light, joy and togetherness.
THE Exchange TRX is not merely hosting a colourful and merrier celebration this holiday season; it has curated a masterpiece.
The premier lifestyle destination officially inaugurated the season, inviting visitors from all walks of life and ages, with its majestic Christmas campaign: 'Twirl into Wonderland,' which is currently running until Jan 4.
The campaign transformed the TRX precinct into an ethereal sanctuary of light and joy, representing a breathtaking convergence of architecture, artistry and luxury.
More than just a dazzling display, 'Twirl into Wonderland' transcends the typical festive celebration, bringing the true spirit of the season to life through immersive installations, inspired activations and meaningful moments designed for all to enjoy.
This spectacular experience, spanning dazzling decor, exclusive, high-end rewards and joyful performances, is underpinned by a core commitment to community give-back.
This holistic focus ensures a purposeful and spectacular holiday celebration at the heart of Kuala Lumpur, creating memorable, feel-good moments that resonate long after the festivities end.
A whimsical hub of festive joy
At the core of the campaign is a stunning festive carousel, majestically installed on the ground floor of the Central Exchange.
The carousel is surrounded by enchanting decor and serves as a focal point for photo opportunities and family enjoyment.
Adding to the central hub's excitement is a curated selection of seasonal pop-ups from world-class brands.
Visitors can explore holiday offerings from L'Oreal Luxe brands, including YSL, Armani, Lancome and Shu Uemura; discover Molton Brown's indulgent gifting collections; and delight in Godiva's chocolate gift sets and soft serve treats.
The space also features Seibu's apparel and home decor selections, along with whimsical cotton candy and popcorn carts that contribute a playful touch to the festive atmosphere.
In a gesture that reflects the true spirit of the season, every ride on the festive carousel is priced at RM10, with all proceeds dedicated to supporting World Vision Malaysia, emphasising The Exchange TRX's commitment to sharing the season's warmth with the wider community.
“Christmas is about connection, discovery and the joy of giving. ‘Twirl into Wonderland’ invites guests to experience the season through moments that spark delight and togetherness, “ said The Exchange TRX general manager Trevor Hill.
“Every corner of our world-class experiential lifestyle destination has been designed to capture the wonder of the holidays and the happiness of sharing it with others.”
Experience the breathtaking, bioluminescent world of the Avatar film series at TRX City Park until Dec 28.
Immersive activations
Beyond the Central Exchange, the festive narrative continues with a series of spectacular, highly-themed activations that transformed The Exchange TRX's unique landscape.
- Avatar: Journey Through Pandora: From now to Dec 28, the TRX City Park is transformed into the breathtaking, bioluminescent world of Pandora. Inspired by the fantastical landscapes from the Avatar film series, this installation features glowing flora, sculptural canopies and radiant sky pavilions, creating an otherworldly escape in the heart of the city. This immersive zone also allows families and fans alike to embark on an epic stamping journey and redeem coveted collectibles.
- The Towering Landmark: At Raintree Plaza, The Exchange TRX’s signature 60-foot Christmas tree serves as a striking festive landmark for the entire district. Adorned with shimmering ornaments and illuminated by golden lights, the towering tree forms the spectacular centrepiece of the open-air plaza, while a holiday train nearby enhances the joyful ambience.Visitors can enjoy a delightful ride that complements the modern skyline and the season’s celebrations.
Extended offerings
The festive magic extends to dedicated shopping areas, featuring a variety of seasonal markets and beloved character experiences.
- Concourse level Holiday Pop-Ups: The Concourse Level is a hive of activity, hosting multiple holiday pop-ups designed for entertainment and shopping. This includes a vibrant Christmas Market (until Jan 4), where visitors could wander through festive booths brimming with gifts aplenty. Alongside this, the enchanting Harry Potter & Disney Breakfast Buddies Pop-Up (until Jan 4) offers fans of these iconic franchises a dedicated space to purchase exclusive merchandise and enjoy themed experiences.
- Pop Mart at MRT Plaza: An interactive pop-up from Pop Mart was set up at the MRT Plaza, adding a layer of contemporary charm to the festivities. This whimsical display featured a crystalline ornament and imaginative festive decor, inviting visitors to engage with the brand's unique collectible toys and art-inspired products throughout the campaign.
Luxury indulgence spotlight
A key highlight of the 'Twirl into Wonderland' campaign is the opportunity for guests to indulge in true luxury, seamlessly integrating premier retail and entertainment experiences, with a focus on Aurum Theatre, Rituals and Godiva.
The art of luxurious escape
Aurum Theatre, GSC's flagship ultra-luxurious cinema, redefines the cinematic experience, making it a perfect festive treat for movie lovers.
At The Exchange TRX, Aurum is home to best-in-class facilities, including the exquisite Getha Lux Suites (RM375 per pair) and comfortable Maybank Comfort Cabins (RM150 per seat), complete with luxury recliners and bespoke hospitality.
The theatre is further equipped with state-of-the-art IMAX (IMAX pass is available at RM70 each) and ScreenX (RM50 per seat) halls, offering patrons an unparalleled, immersive viewing experience.
Aurum Theatre elevates the experience for the holidays with a full-fledged culinary dimension, anchored by Hokkaido Table, which serves delectable Japanese-Italian cuisine.
The "Season of Sparks" curated by Aurum Theatre provides the ultimate cinematic and dining indulgence this Christmas:
- Themed Halls: The TRX location boasts exclusive "Escape Studios," including the Paris-themed La Romance Hall, the Tokyo-inspired Neon Nippon Hall, the high-fashion, movie-inspired Couture Hall and the music-themed Rhapsody Hall, each offering an intimate and sophisticated movie night.
- Exclusive Bundles: Aurum Theatre’s festive bundles combine their luxury offerings, such as the bundle featuring 4x Getha Lux Suites Passes paired with the Festive Feast at Hokkaido Table for RM850, ensuring a truly premium celebration.
- Sparked Indulgence: The 3-Course Festive Set at JIN Gastrobar and Kissa Cafe and Diner offers a modern twist on Christmas specialities.
- Sweet Sparks High Tea: The enchanting high tea for two persons can be celebrated at JIN Gastrobar, providing a spellbinding balance of sweet and savoury delights.
elight in Godiva's chocolate gift sets and creamy soft serve treats at their festive pop-up at the Central Exchange.
Special gifts
The Exchange TRX partners with premium brands to ensure the spirit of giving is rewarded with exceptional gifts.
- Rituals: Known for transforming everyday routines into meaningful rituals, Rituals' presence reflects the theme of indulgence and well-being. The brand specialises in high-quality home fragrances, soothing bath and body essentials, turning mundane daily tasks into treasured, luxurious moments. The festive gift set, priced from RM149, is one of the campaign’s most coveted redemption items, rewarding top-tier shoppers with a moment of indulgence and relaxation.
- Godiva: The Belgian chocolatier adds a layer of classic festive luxury. The Godiva pop-up at Central Exchange delights visitors with their renowned chocolate gift sets and creamy soft serve treats. Godiva’s 2025 holiday campaign, 'The Most Chocolatey Time of the Year’, celebrates the richness of the season through chocolate artistry. Among others, Godiva presents a limited-edition chocolate collection, a modern interpretation of the classic European yule log and Godiva’s Belgian roots, reimagined with Godiva’s signature chocolate craftsmanship. Godiva reintroduces its most iconic products with new recipes, designs and a renewed sense of purpose.
Furthermore, the delectable Godiva G Cube Chocolates are included alongside the Rituals festive gift set as a key component of the Tier 3 redemption reward.
Visit the festive Redemption counter at Central Exchange to collect your exclusive gifts from the 'Twirl into Wonderland' redemption tiers.
Festive rewards and redemptions
Guests can enjoy festive offerings and experiences from various brands at The Exchange TRX, making it the go-to place to shop, dine and play this holiday season.
To make the experience more rewarding, three festive redemption tiers were specially prepared for shoppers:
- Exclusive Festive Blind Box: These have been fully redeemed by shoppers who spent RM600 (RM500 with UOB credit or debit card) in a single receipt;
- Holiday Carousel Scented Candle: These have been fully redeemed by shoppers who spent RM3,000 (RM2,500 with UOB Credit or debit card) in two receipts;
- Member Exclusive: Rituals Festive Gift Set and Godiva G Cube Chocolates: Spend RM10,500 (RM10,000 with a UOB Credit or debit card) in three receipts to redeem.
Visit the festive Redemption counter at Central Exchange to collect your exclusive gifts from the 'Twirl into Wonderland' redemption tiers.Visitors enjoy a lively performance as the continuous festive cheer fills 'Twirl into Wonderland' every weekend.
Lively performances
Adding an auditory and visual dimension to the festive atmosphere, The Exchange TRX is hosting a series of captivating Christmas weekend performances.
These include enchanting parades, Christmas-themed juggling shows, festive performances by Kingdomcity, Christmas ballet dances and special Santa Meet & Greet sessions, as well as magic shows all ensuring that the mall is filled with continuous festive cheer for everyone to enjoy.
Step into the magic of 'Twirl into Wonderland' — plan your visit and explore event details at theexchange.my and follow the festive fun on social media using #TwirlIntoWonderland at Facebook and Instagram.
