Nancy (sixth from left) and See (fifth from left), in a group photograph at the recent launch event of the Firefly plane’s livery advertising and the #GoJalanLah campaign.
TOURISM Malaysia has entered into a partnership with Firefly airline to encourage the domestic tourism sector through livery advertising and the #GoJalanLah campaign.
In addition to the exterior of the Firefly fuselage that will be decorated with the Cuti-Cuti Malaysia logo, also displayed on the plane are creative visuals of attractive tourism products along with Tourism Malaysia’s 50th anniversary celebration logo.
Its customers will also have the opportunity to purchase flight tickets and hotel accommodation at a discount of up to 35 percent.
The #GoJalanLah campaign is a collaborative advertising campaign between Tourism Malaysia and Firefly Airlines, running from June 1, 2022 to May 31, 2023.
The campaign, which was launched at the Sky Park RAC Industrial Park Bukit Jelutong, Shah Alam in Selangor on June 4, was officiated by Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri.
Cabin crew Suzzy Tan Zhu Sir (left) and Siti Nor Fatitah Syuhadah promote the #GoJalanLah campaign and livery logo on the Firefly plane.
Also present at the event were Tourism Malaysia director- general, Datuk Zainuddin Abdul Wahab and Firefly chief executive officer, Philip See.
According to Nancy, smart collaboration is one of the initiatives to re-stimulate the country’s economic growth through the tourism sector.
“I really welcome Firefly’s efforts in expanding its flights from Penang to Sabah and Sarawak. It is hoped that this move will encourage more return flights that connect the movement of people between East Malaysia and Peninsular Malaysia, especially from the north.
“In fact, under the #GoJalanLah campaign, Firefly also offers various holiday packages and attractive flight tickets,” she said.
Commenting on the influx of international tourists, she said that more than a million tourists were recorded arriving in the country. In fact, it exceeded half of the target set since the reopening of the border on April 1.
In elaborating, Nancy said, the majority of them were from Singapore and it was expected that more tourists, especially from Japan, Iran and Korea would travel to Malaysia.
“Two months ago, we have received about 600,000 tourists from Singapore and I think now it is over one million, for that country alone, not as workers in Malaysia but as tourists.
“For tourists from other countries, we are not able to reveal the exact figures because we are still waiting for feedback from the relevant parties, but it is sufficient to say that we have achieved more than half of what was targeted,” she explained.
She added that the introduction of the tourist-friendly Covid-19 standard operating procedure (SOP) is also assured to attract the arrival of more foreign visitors.
Meanwhile, See said his team was ready to support the government’s initiative in boosting domestic tourism, especially in terms of offering flight tickets at special rates as well as conducting comprehensive promotions on social media platforms.
“We are excited to be part of this initiative. With the launch of the ‘livery’ (advertising) which incorporates elements of Cuti-Cuti Malaysia, we hope to provide more inspiration and exposure in promoting various tourist attractions and unique destinations in the country while connecting tourists with local culture, “ he said.
For more information, reservations can be made at http://www.fireflyz.com.my until June 30 for the travel period until Dec 31, this year.
The public can also enjoy great deals on the purchase of return flight tickets to all Firefly -operated destinations at prices starting at RM188, subject to terms and conditions.
