AS most of us know, going through the process of buying our dream home is not an easy one to navigate. Homeownership is a long and tedious journey as it involves many steps — from looking for the right property to getting a mortgage that suits one’s affordability and multiple document submissions that can result in long approval processes, including time spent on appointments with sales personnel.
All these can sour dreams of owning that perfect property to call home, even before a prospective homeowner begins the entire process.
To simplify matters in recognition of the painful experience customers go through, RHB Banking Group (RHB) enhanced its digital homeownership proposition with the launch of RHB MyHome App, followed with an end-to-end ‘book and apply’ approach through its collaboration with property developer EcoWorld.
This approach is an innovative solution that seamlessly connects EcoWorld’s purchasing platform book.ecoworld.my with RHB’s mortgage application platform through the use of application programming interface (API). As a result, you can book your preferred property with EcoWorld and be immediately directed to RHB’s platform for mortgage application, which creates a more seamless journey between the two.
The experience becomes more delightful with RHB’s approval-in-principle, which you can secure in a mere 30 seconds on your mortgage application through RHB MyHome platform. Then proceed to take snapshots of your supporting documents (such as MyKAD, proof of income and bank statements) and upload them digitally.
For added convenience, you can track your application status in real-time, which is displayed on a single dashboard in the app.
Need help or more information? RHB MyHome App also serves as an educational tool with comprehensive topics to assist you in home buying — knowing the full cost of a property, choosing a mortgage that suits your buyer profile, understanding the terms and application and processes and much more.
In addition, you will have a dedicated RHB mortgage sales consultant attending to you personally on any mortgage-related needs through phone or email upon registration on the app.
During the recent Asian Banker’s Excellence in Retail Financial Services International Awards 2022, RHB was conferred the highly coveted ‘Best Retail Bank in Malaysia’ award, which is further testimony to how the bank always puts the customer first, and at the centre of everything it does.
In line with its new purpose statement, “Making Progress Happen for Everyone”, driving service excellence is RHB’s guiding mantra and it will continue to enhance its homeownership proposition to deliver seamless, connected and timely customer-centric solutions to both customers and partners.
For more information on RHB’s digital homeownership benefits, visit https://www.rhbgroup.com/myhome/feature.html.