Shaping future designers with industry-based projects


WHEN it comes to preparing students to be industry-ready, nothing beats getting a hands-on experience where students can apply what they have learned and get a feel of actual working life.

The experiences gained from such an experience prepares students to be workplace-ready and able to adapt seamlessly to working life when they graduate.

With this in mind, industry-based projects are embedded into the curriculum at First City University College (First City UC). With this, students get to apply their knowledge and skills to actual industrial needs identified by the industry partners themselves. Such projects create valuable experiences for the students and stand them in good stead to build a successful career in the future.

First City UC’s FDBE places a lot of focus on industry-based projects for its graduates to be industry-ready.First City UC’s FDBE places a lot of focus on industry-based projects for its graduates to be industry-ready.

The Faculty of Design and Built Environment (FDBE) of First City UC has been constantly establishing partnerships and collaborations with many industry players for industry-based projects to be adopted. This is to ensure FDBE students are industry-ready before graduation.

A recent collaboration between First City UC’s FDBE and Avante Hotel is an example of how students are prepared to be industry-ready before graduation.A recent collaboration between First City UC’s FDBE and Avante Hotel is an example of how students are prepared to be industry-ready before graduation.

The recent collaboration with Avanté Hotel in Bandar Utama City Centre, Petaling Jaya saw students from two programmes - Diploma in Graphic Design and Bachelor of Arts (Honours) in Graphic Design, participate in a cake packaging and videography competition organised by the hotel.

The cake packaging competition was organised in conjunction with Mother’s Day, which fell on May 8 this year. For the videography competition, students were required to produce a video showcasing the 610-room luxurious hotel with all its facilities including the pillarless Grand Ballroom and the 13 conference/meeting rooms, saltwater infinity pool, spa and wading pool, Kiddies Club, SkyDeck, Chek’s Coffee House and others.

The industry partner congratulated the participating students and commended their creativity in coming up with industry-standard designs. They were particularly impressed with the students' packaging designs and indicated that some designs would be adopted for use not only for Mother's Day campaign but throughout the year.

In another recent collaboration with Bandar Utama Development Sdn Bhd, students from FDBE’s Bachelor of Arts (Honours) Interior Architecture and Design programme participated in the 9BU Roundabout Design Competition. The competition required participants to design a structure for a roundabout strategically located in the BU9 residential area.

Judges for this community-inspired project were Institute of Landscape Architects Malaysia (ILAM) vice president Assoc Prof Dr Nor Atiah Ismail and representatives from BU9 Condominium Residents Association. ILAM members and public universities were also invited to participate in the competition.

Year Two student in the Bachelor of Arts (Honours) Interior Architecture and Design programme at First City UC, Tan Jia Xin won the Grand Prize and walked away with an RM5,000 cash prize.

These two recent collaborations by FDBE are good examples of how industry-based projects could prepare students to be industry-ready before graduation.

FDBE currently offers programmes in Art and Design (Foundation), Graphic Design, Interior Design, Fashion Marketing, Furniture and Product Design, Interior Architecture and Design and Design Management (Postgraduate).

First City UC's June intake is now in progress. An Open Day will be held throughout June. Students who register now will enjoy an attractive tuition fee waiver for Foundation, Diploma and Degree programmes (terms and conditions apply).

On top of that, students will also enjoy zero registration fees, an interest-free tuition fee instalment plan and a free RM150 OneCard voucher.

For further details, call 03-7735 2088, WhatsApp 016-301 8166 or 016-302 8166, or log on to www.firstcity.edu.my

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