AS far as polarising fruits go, the durian ignites passionate debates among Malaysians, but love it or hate it, its pungent aroma, creamy texture and bitter-sweet flavour has garnered a cult following.
While most await the durian season, local sellers and farmers - especially smaller ones - have been sharing their concerns and worries of possible oversupply of the fruit due to the current movement restrictions.
What’s more, with a ban on dining-in, many durian merchants are left to explore additional ways to satisfy consumers’ taste buds.
Ushering in a digital lifestyle, Grab launched its #TechUntukSemua as a boon to empower smaller businesses to benefit from the digital economy, zeroing in on local farmers and sellers of the king of fruits.
A boon for durian players
According to Grab, their merchants and farmers have experienced difficulties as a result of the movement control order restrictions.
DurianMan SS2 Cheah Kim Wai said: “We have had a drastic decline of customers who previously used to enjoy their durians in store and ordered more to bring home.
“This year, we had to rely on orders from our regulars or orders via phone and WhatsApp.
“Thankfully, our sales have been improving after joining Grab as our online delivery platform and we have had some positive responses from our customers who have picked up their orders themselves or had it delivered to their homes.”
Sharing the same sentiment, Rizky Durian Romi Hidayat Zainintawa extols the service.
“We have had an oversupply issue and I’ve had to deliver some of the orders myself.
“After joining Grab, my customers are able to order my durians from the comfort of their homes. And by going online, we’ve also expanded our base and are delivering to many new customers too.
“Some of my customers have ordered again for themselves or for their friends and family because of the convenient delivery.”
Grab Malaysia country marketing head Hassan Alsagoff said, “At Grab, we always strive to support the countless small and traditional businesses that make Malaysia truly unique.
“Our GrabDurian initiative has been an annual affair to help durian farmers and sellers who look forward to the short window of durian season as their busiest period.”
He said with the pandemic exerting additional pressure on the industry, Grab wants to double down on supporting these businesses.
“Helping them (durian farmers and sellers) become part of the digital economy while sustaining their businesses via new sales avenues.
“As Malaysia continues her fight during these challenging times, we hope to assist all communities to thrive with our consumers’ support.”
Grab your durian necessities
With a controversial fruit like durian, Grab is on a mission to meet the needs of both lovers and haters in conjunction with the much-anticipated season.
For durian lovers, the brand is highlighting all things durian such as fresh fruit, durian-flavoured desserts and pastries and more.
Those who are less of a fan of durian, however, can arms themselves with odour-fighting solutions (read: durian survival kits) to make it through the season with items such as gloves, mouthwash, air fresheners and more.
Enjoy savings of up to 50% on durian season necessities from merchants like Durian Man, Lubuk Durian, Purple Monkey, Watsons, Guardian and more.
For more information, visit here.