Vietnamese airline’s 2018 bikini calendar may set pulses racing – but using sex to sell seats doesn’t fly in conservative travel markets

What matters most to you when choosing an airline? It’s probably low fares, free bags, or convenient flight times. Or perhaps it’s an expectation that your flight will have bikini-clad attendants.

Not for the first time, Vietnamese discount carrier VietJet Air is using sex to sell seats, unveiling a promotional calendar for 2018 featuring women in bikinis.