KUALA LUMPUR: Star Media Group Berhad (SMG) and South China Morning Post (SCMP) have signed a Memorandum of Understanding (MOU) aimed at strengthening business linkages between Malaysia and Hong Kong through knowledge leadership events and content exchanges.
The MOU was signed by SMG group chief executive officer Chan Seng Fatt and SCMP publisher Tammy Tam during a closed-door session at the “Think Business, Think Hong Kong” symposium organised by the Hong Kong Trade Development Council, here on Tuesday (Aug 11).
It was witnessed by Transport Minister Anthony Loke and the Secretary for Commerce and Economic Development in Hong Kong Algernon Yau Ying-wah.
The collaboration will see SMG and SCMP expanding their existing content sharing agreement to include sustainability and ESG-related articles, leveraging their respective youth and education platforms through content and young reporter exchange programmes, as well as organising competition.
SMG and SCMP will also explore high-level business executive events, such as C-suite roundtable discussions and an annual summit focused on futures and economic dialogue in Malaysia, Hong Kong, or other regional hubs.
Chan said that the signing of the MOU with SCMP aligns with SMG's aspiration to pivot into an international arena.
“This is something that we have aspired to carry out in the last two or three years especially with the direction that we are moving... it all aligns.
“In terms of stories, we each have our own strengths, and through this collaboration we can leverage on both,” he said.
Meanwhile, Tam said that The Star is a well-established major news publication in the country.
“The Star is very influential and has a lot of expertise about Malaysia. With Malaysia, Hong Kong and China trade ties and businesses increasing, Hong Kong is a super connector.
“Being in the media and communications business, we also want to connect to people, as such the MOU is a significant move,” she said.
