KUCHING: The final edition of Star Karnival Cuti-Cuti Malaysia (SKCCM) has kicked off here, offering visitors attractive holiday promotions and a wide selection of domestic travel packages.
Organised by Tourism Malaysia in collaboration with Star Media Group (SMG), the three-day event at Plaza Merdeka here aims to encourage Malaysians to discover the country’s diverse tourism offerings while providing a platform for tourism industry players to connect directly with consumers.
Tourism Malaysia domestic and events division senior director Mohd Roslan Abdullah said the carnival demonstrated the value of strong industry collaboration in promoting domestic tourism.
“SKCCM 2026 has received an encouraging response, with the first five stops recording 240,000 visitors against an initial target of 200,000, while total sales reached RM3.5mil, more than doubling the initial target of RM1mil.
"This demonstrates the value of connecting tourism businesses directly with consumers," he said when launching the event on Saturday (Oct 31).
Roslan added that Tourism Malaysia valued its collaboration with Star Media Group and looked forward to
building on the partnership through future promotional initiatives in support of Visit Malaysia 2026–2027.
"By sustaining these efforts, we aim to strengthen domestic travel demand, increase awareness of Malaysia’s destinations and ensure that the benefits of tourism continue to reach local communities and businesses nationwide.”
The launch was attended by SMG chief operating officer Lydia Wang, Malaysian Association of Tour and Travel Agents (MATTA) Sarawak Chapter chairman Dayang Azizah Abang Zaidan, Sarawak Tourism Federation president Audry Wan Ullok and Perbadanan Putrajaya corporate communications director Khalilurrahman Kamaruz-Zaman.
The Sarawak edition marked the finale of the six-state carnival after earlier stops in Pahang, Johor, Sabah, Penang and Selangor.
It features 37 exhibition booths, bringing together local travel
agencies and exhibitors, including airlines, online travel platforms,
tourism attractions and accommodation providers.
Participating exhibitors include
JOMHOTEL.com and Trip.com, alongside Mulu National Park, Sarawak Cultural Village, Perbadanan Putrajaya, KL Hop-On Hop-Off, Aquaria KLCC, Ancasa Hotels and
Resorts, Akal Homestay and Kampungstay Pusa, Tiara Labuan Hotel, The TOP Penang, De'Remin Sapit Homestay, Desaru Fruit Farm, Kek Lapis Warisan dan Nasi Dagang Atas Tol, as well as Batik Air and Air Borneo Airways.
Visitors can enjoy attractive travel offers, stage games, interactive activities and family-friendly entertainment, with thousands of ringgit worth of travel prizes to be won.
The carnival also offers an opportunity to book domestic getaways and explore local products, crafts, souvenirs and merchandise under one roof.
