TAIPING: Ensuring the success of Visit Malaysia Year 2026 amid the Middle East conflict will require a strategic shift in tourism positioning, says state tourism, industry, investment and corridor development committee chairman Loh Sze Yee.
He said no country is spared from the effects of the conflict, but stressed the importance of adapting strategies to remain resilient.
“Of course, in tourism, no country in the world is exempt from the impact of what is happening in the Middle East.
“However, we need to adjust our strategies to respond to the situation,” he told reporters after launching the Taiping Clock Tower interior refurbishment ceremony yesterday.
Loh added that Malaysia remains in a favourable position compared to some neighbouring countries, particularly in terms of fuel supply and pricing.
“In some countries, fuel prices have increased significantly and supply is also limited.
“In Malaysia, we are fortunate that prices remain stable and supply is sufficient.
“This is one of the key factors that can attract tourists to our country,” he said, adding that stability is a major consideration for travellers when choosing destinations.
He also pointed out that disruptions in the Middle East, a key global aviation hub, have affected international travel routes.
“With ongoing conflicts, many flights have been cancelled not only due to fuel issues but also safety concerns. Airlines are forced to take longer alternative routes, which increases travel time and costs.
“As a result, tourism authorities are looking towards new and emerging markets, particularly within the region,” he said.
He said Malaysia could attract visitors from these regions, especially those from higher-income groups, who may choose to stay temporarily in a stable country.
“Many of them have the financial means but face limitations in their own countries such as fuel shortages.
“Malaysia can offer them a place to stay and even work remotely while waiting for the situation to stabilise,” he said.
Loh added that Malaysia’s diverse cultural landscape is another advantage in attracting international tourists.
On domestic tourism, he said Perak remains one of the strongest contributors and could see increased activity as Malaysians opt to travel locally.
“It could benefit states like Perak as more Malaysians choose domestic destinations when overseas travel becomes less feasible,” he said.
