KUALA LUMPUR: Energy filled the air as Watsons Malaysia transformed the city into a K-Pop paradise with the Watsons Kfinity Music Festival 2025 at the IOI Mall Damansara Convention Centre recently.
With the theme “Connecting Fans with Legends,” the festival united generations and cultures through the universal language of music, delivering an immersive live experience that brought fans closer than ever to their favourite K-Pop legends.
“At last year’s music festival, we shared a strong connection with our members with the best of music, culture and Watsons’ signature experiences in beauty and wellness in one unforgettable night.
“This year we are turning up the energy bringing fans and members closer to the legendary K-pop icons they love.
“Watsons is proud to create exciting experiences that connect fans with the icons of K-pop, as this is our way of rewarding our members,” said Watsons Malaysia managing director and AS Watson Group Health and Beauty Asia chief operating officer Caryn Loh.
More than a festival, Watsons KFinity 2025 was a celebration of connection and creativity — where music, beauty and community came together.
As one of the most anticipated year-end music events, the festival not only celebrated fans and artists alike but also supported Malaysia’s vision of fostering cultural creativity and tourism, strengthening Kuala Lumpur’s position as a leading hub for music and entertainment in South-East Asia.

