MELAKA: The recent Asean Summit has sparked renewed interest in Melaka’s tourism sector, according to the Malaysian Association of Tour and Travel Agents (MATTA).
Chairman of the MATTA Melaka Chapter, Goh Hock Gin, said the global spotlight on Malaysia during the week of high-level meetings brought encouraging attention from regional tour operators and international visitors to the state.
"The summit has helped to highlight Malaysia as a key destination and at the same time, positioned Melaka more prominently on the tourism map.
"Many tour agents from neighbouring countries have begun enquiring about adding the historic city into their travel itineraries, especially as a weekend extension from Kuala Lumpur," he said in an interview on Wednesday (Nov 12).
Goh said the summit’s success demonstrated Malaysia’s ability to host major international events while showcasing its diverse cultural charm and modern infrastructure - factors that have sparked additional interest in visiting the historic state.
"When the world’s leaders gather here, it reflects that Malaysia is a safe, vibrant and globally connected country. That confidence translates directly into visitor interest and makes the historic city one of the must-visit places," he said.
He added that tour companies from Asean countries are keen to forge partnerships with local players, connecting Melaka’s rich heritage, vibrant food culture, and well-preserved historical landmarks to their holiday packages.
"Melaka offers a blend of history and lifestyle that appeals to many segments, from cultural travellers to young holidaymakers. We are now focusing on new travel packages that combine the best of Kuala Lumpur and Melaka to cater to post-summit demand," he said.
MATTA Melaka is working closely with the state government and tourism industry players to ensure the historic city remains one of Malaysia’s most sought-after destinations.
"We want every visitor who comes for business or conferences in Kuala Lumpur to extend their stay and experience the charm of Melaka," he said.
Goh believes the Asean Summit and President Trump’s visit have provided a timely boost for Melaka's tourism industry.
"It has brought renewed energy to the travel sector. The exposure has strengthened international confidence in Malaysia as a meeting, convention and leisure destination," he said.
He also expressed optimism that the ripple effects from the summit will continue to benefit tourism players in the coming months, especially in promoting domestic collaborations and cross-border packages.
"We are confident that this positive momentum will encourage more arrivals and help both Kuala Lumpur and Melaka shine as must-visit destinations," he added.
