BANGKOK: The Asean Hyundai Cup 2026 Trophy Tour kicks off its regional journey to the public in Thailand on Wednesday (March 25), with the iconic trophy to be showcased at the Bangkok International Motor Show at the IMPACT Challenger Hall 2, Booth A12, Muang Thong Thani.
The Hyundai Cup, the jewel in the crown of Asean football, will celebrate its 30th anniversary from July 24 to August 26 as the region’s 11 national teams battle to be crowned champions.
During the motor show, which is regarded as the largest in South-East Asia, fans and motor enthusiasts alike will have the rare opportunity to get up close to the trophy that will soon be lifted by the next Hyundai Cup champions. Vietnam are reigning champions of the Hyundai Cup following a 5-3 aggregate victory over Thailand in the 2024 final.
The Hyundai Cup trophy will be displayed at title partners Hyundai’s exhibition area, which showcases its latest vehicles and cutting-edge technological capabilities in Challenger Hall 2, Booth A12 on selected dates, which open on March 25, 28 and 29, and April 4 and 5.
Following its opening stop in Bangkok, the Trophy Tour will continue its journey to Malaysia and Indonesia over the coming months leading up to the Hyundai Cup 2026.
The Asean Football Federation also announced LIQUI MOLY Asia Pacific Pte Ltd as the Official Lubricant Partner of its four premier competitions - the Asean Hyundai Cup, Asean Club Championship Shopee Cup, Asean Women’s MSIG Cup, and Asean U-23 Championship, collectively branded as ASEAN United FC. The partnership was concluded by SPORTFIVE, the AFF’s exclusive commercial partner.
Founded in Germany in 1957 and widely recognised for its quality, innovation and performance, LIQUI MOLY is a global leader in high-performance lubricants, engine oils and additives, with products sold in over 150 countries. The brand has a longstanding association with sport internationally, and in particular, motorsport, football, and rugby.
As Official Lubricant Partner, LIQUI MOLY Asia Pacific Pte Ltd aims to strengthen its connection with hundreds of millions of Asean football fans, communities and consumers across South-East Asia, as the brand expands its footprint in a region which is among the world’s largest markets for motorcycles and passenger cars.
Lars Weber, Chairman & Director, LIQUI MOLY Asia Pacific Pte Ltd said: “We are thrilled to become the Official Lubricant Partner of the ASEAN United FC events and to accompany the region’s premier football competitions."
Major General Khiev Sameth, President, Asean Football Federation, added: “Globally respected and widely recognised across South-East Asia, LIQUI MOLY Asia Pacific Pte Ltd is another welcome addition to the growing family of Official Partners supporting ASEAN United FC."
The ASEAN United FC platform of the region’s four leading events, which provides a captive audience of millions of South-East Asians all bound by a great love for football, strongly aligns with LIQUI MOLY Asia Pacific's ambitions to continue expanding its presence and share in one of the world’s fastest-growing markets.
Note: Follow ASEAN United FC competitions at https://aseanutdfc.com/ and @aseanutdfc on Instagram, Facebook, TikTok, YouTube, and X.
