Naeem (left) and Mazlan reaffirmed PMI’s long-standing global ambition to phase out combustible cigarettes by harnessing science and technology for a cleaner future.
HIS love for his baby daughter was fierce—but not fierce enough to break his addiction. Each time Desmond Lee, 41, held her, she would grimace and fuss, turning away from the smoky scent clinging to his breath and clothes.
Yet every attempt to quit cold turkey left him trembling, sweating and on edge—trapped between love and addiction. Lee’s struggle mirrors that of millions of smokers around the world, caught in a cycle they long to escape but find impossible to break.
