IN conjunction with the seventh lunar month, known as Gratitude Month, Nirvana Asia Group has launched the ‘Kids Have You’ student education crowdfunding campaign during its annual Zhongyuan Enlightenment Ceremony.
The initiative calls on the public to help raise 3,000 sets of school supplies for underprivileged students across 159 Chinese primary schools in the Klang Valley, enabling children to start the new school year with a peace of mind.
Nirvana Asia Group founder and executive chairman Tan Sri Kong Hon Kong said at the ceremony that the group has always placed great importance on Chinese education.
“Education is a vital force that changes children’s futures and forms the foundation for society’s progress,” Kong said.
“Beyond giving back to society, we hope to leverage our corporate influence to inspire more people to care about children’s education and growth.”
Through this campaign, the group seeks to gather goodwill from society, providing tangible support to students in need and extending philanthropy to the community.
Back to school, back to basics
For families facing financial hardship, basic school supplies can be a significant burden ahead of the new academic year.
Under the ‘Kids Have You’ campaign, for every RM100 donated, Nirvana Asia Group will deliver a complete school starter set to a student in need across the 159 Chinese primary schools in the Klang Valley. Each set includes a school bag, a pair of school shoes, two sets of uniform, two pairs of socks and a handwritten card of encouragement and blessings from the donor.
As the new school year begins, children will feel genuine care from society, carrying with them both supplies and heartfelt encouragement.
Although the RM100 donation may not cover the actual cost of each school starter set, the group will settle the difference so that more people can contribute and take part in this meaningful act of kindness. This ensures that every child receives not just school supplies, but a complete package of care and support.
Furthermore, to ensure no child’s hope is left unfulfilled, Nirvana Asia Group pledges that if the campaign ends without reaching its 3,000 set target or if schools have additional students in need, the group will cover the remaining quantity in full to ensure every student receives their school supplies on time.
This campaign has received strong cooperation from Chinese primary schools, with school authorities assisting in providing beneficiary student lists to ensure that every set of school supplies reaches the children who truly need them.
The group calls on the public to participate in the ‘Kids Have You’ crowdfunding campaign. The group believes that every donation is not only a timely response to children’s immediate needs, but also a grace that accompanies them as they grow.
This kindness may plant a seed of gratitude in their hearts, so that when they have the ability in the future, they too will give back love and compassion to society – allowing warmth to continue and the cycle of goodness to be passed on for generations.
RM50,000 for educator development
Nirvana Asia Group has long been committed to supporting the development of Chinese education. In addition to its annual allocation of RM30,000 to the Selangor Chinese Primary School Principals’ Council for organising 12 academic competitions, the group presented a RM50,000 mock cheque at Nirvana Memorial Park (Semenyih) to the Malaysian National Union of Heads of Schools.
The funds will support nationwide principals’ exchanges, training and organisational development.
Tradition meets social welfare
“Since 1995, Nirvana Asia Group has consistently held Zhongyuan Enlightenment Ceremonies every seventh lunar month at our memorial parks, following local religious customs in various forms and scales,” Kong explained.
“We believe the ceremony is not only a place to dedicate merits to ancestors, but also a meaningful occasion to pass down Chinese cultural traditions and filial piety.”
In recent years, the group has integrated social issues and charitable initiatives into the assemblies, promoting care and education through themed campaigns such as ‘A Pack of Rice, An Act of Charity’, ‘Zero Bullying, Sweeter Schools’, and ‘Compassion Above Conflict, United in Prayer for Peace’.
These efforts ensure the Enlightenment Ceremony continues the spirit of filial piety and remembrance, while also becoming a platform for social compassion and collective good – teaching respect, inclusiveness and gratitude through ritual.
“We hope to use the influence and reach of the company to draw attention to the challenges the world faces, while encouraging people to cherish what they already have,” Kong added.
Following an enthusiastic public response during its first week at Nirvana Memorial Park in Shah Alam, members of the public wishing to participate in the ‘Kids Have You’ campaign can visit designated booths during upcoming Enlightenment Ceremonies:
> Nirvana Center Kuala Lumpur (Nirvana 2) on Aug 29 and 30
> Nirvana Memorial Park (Klang) on Sep 5 and 6
