GEORGE TOWN: Customers are making a beeline to a supermarket chain here that is selling fresh chicken at RM6.99 per kg to mark its 63rd anniversary.
Customers were spotted at the grocery section of Sunshine Square Penang yesterday morning buying up the fresh birds.
Nasi kandar shop operator Badrul Azlan Ubayathullah Khan, 38, said the price was unexpected.
“I thought when the subsidy was lifted, I was not going to see cheap chicken anymore, but surprisingly, we can get cheap chicken here at Sunshine Square,” he said when met at the supermarket.Badrul Azlan said he has been buying fresh chicken at Sunshine Square for more than 10 years and this price was the cheapest he has seen so far.
“I usually buy chicken at RM8.99 per kg at Sunshine and normally, I would get 10 birds at a time. Now at RM6.99 per kg, I can buy double the usual,” he said.
Civil servant Hairil Adzha Hashim, 38, welcomed the initiative by the supermarket and described it as timely.
“With that price, you are not only getting fresh chicken, but quality ones too,” he said while urging other retailers to follow in the footsteps of Sunshine Square, as an effort to help the public.
Sunshine Whole Mart Sdn Bhd marketing and communications manager Bryan Wong said the sales of chicken at RM6.99 per kg began on Oct 31 and will be on until Nov 7 in conjunction with the chain’s 63rd anniversary.
He said the initiative was part of the supermarket chain’s corporate social responsibility programme in an effort to give back to the community.
“We are not making any profit here, it is like a service to our customers and to the public. We understand that when the subsidy was lifted, it would burden consumers and as retailers, we feel obliged to help as much as possible,” he said.
Wong said the supermarket received full support from its suppliers with regards to the supply of chickens. He said fresh chickens were sold at all Sunshine outlets except the one in Ayer Itam.On whether the chain will continue the special offer, he said this would depend on sales and if the response continued to be good, the chain would consider continuing it.
Wong added that in conjunction with the 63rd anniversary celebration, the company is also holding a Sunshine Members Fiesta from Nov 1 to 5 at the Sunshine Banquet Hall in Sunshine Square Bayan Baru.
During this time, Sunshine members will be able to buy selected items at discounted prices.
According to the PriceChecker App by Domestic Trade and Cost of Living Ministry, the price of chicken in Penang ranges from RM6.90 to RM9.40 per kg.
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