‘Going to die’ banner by eatery outlet owner pays off

Ingenious marketing: The Penang-inspired restaurant at Jalan Tengkera in Melaka became an instant hit after unfurling the ‘Going To Die Already’ banner.

MELAKA: An eatery owner has come up with a creative banner “Please Support Us!! Going To Die Already...” with an image of a prawn lying upside down.

It has managed to attract foodies to her outlet along busy Jalan Tengkera here and the picture of the banner has gone viral too.

Anna Lee, 41, who manages the “I Love Penang Street Food” restaurant, decided to put up the banner to get foodies to patronise her shop and others operating nearby.

“This is a very difficult time for all of us and I came up with this idea to encourage motorists to stop and pack food at this row of pre-war shophouses along the busy street, ” she said.

She added that the banner had attracted customers to her shop as well as those nearby.

Lee said she had started her business last November, at the height of the Covid-19 pandemic.

“I took the challenge to venture into the food business using my in-law’s Penang-style menu, ” she said.

Lee said she learned to prepare the dishes from her father-in-law.

“I decided to open an outlet in Melaka. I rented a shop and employed locals to start the business, ” she said.

Lee said her ingredients came directly from Penang to preserve the authenticity of the dishes.

Meanwhile, Kota Laskamana assemblyman Low Chee Leong said he would help food operators along the street by packing food items and sending them to the needy in the historical city.

“I will do it twice weekly to support their businesses.

“So far, many food outlets in my constituency somehow manage to stay afloat despite the reduced business during lockdown, ” Low said.

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 1
Cxense type: free
User access status: 3
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

creative banner , food , covid-19


Next In Nation

2022 Umno assembly postponed to January next year, says Ahmad Maslan
Anwar sues Perak PAS commissioner for defamation
Minister to meet industry players on Dec 6 over egg, cooking oil shortage
Hadi: Perikatan to wait for next GE to 'topple' govt
Zambry: Unity govt to sign coalition agreement soon
Body of foreign woman found floating in Pulau Jerejak
Tok Mat to deliberate on LCS issue soon
Bella's case: Siti Bainun's motion to suspend defence trial proceedings rejected
Man held for threatening duo with folding knife, sword in Ampang
All factors considered before appointing Zahid as DPM, says Anwar

Others Also Read