A tsunami of cultural opportunity

Trailblazing drama: Winter Sonata was the first Korean drama to be shown on national television here, and quickly became popular among Asean viewers.

THE Korean Wave was the topic of the day at the Asean-Korea Media Forum held in Seoul recently, with experts saying that it has, in fact, enhanced cultural exchanges between the republic and the region.

Under the theme “Korean Wave in Asean: Successful Past and Sustainable Future”, speakers from media organisations, government and academia spoke about ways the phenomenon could be further spread through partnerships in the region.