Pushing the message out effectively

Powerscreen, the out-of-homeTV network operator, paid tribute to its business partners and friends and shared its success with them at a cocktail reception held at Menara KL recently. 

Malaysian Advertisers Association (MAA) and Association of Accredited Advertising Agents Malaysia (4As) members, media specialists, managers and executives from advertising and media agencies turned up for the event. 

Choo thanking business partners and friends at the PowerScreen party.

In his opening speech, Power-Screen chief executive officer Peter Choo said while television pulled audience with good contents, the electronic medium offered by PowerScreen pushed the message to the audience who were stuck in the traffic congestion in the city. 

“Our business started in 1999 and we had this instinct that this medium will perform but it took us more than three years to convince the industry that Power-Screen can do a certain job effectively. It was a tough job but we reinvented ourselves four times,” he said. 

Choo said the results of a survey conducted by Nielsen Media Research had proven that Power-Screen could reach out to teen-agers and adults as effectively as television. 

According to the one-year survey, the one-channel PowerScreen reached 29% of adults compared with the five free-to-audience TV channels which reached 71%. 

PowerScreen has six electronic screens in places like Bukit Bintang, Bangsar, Maju Junction, Subang USJ Summit, Ampang Point and Klang town and another three more in Penang, Ipoh and Johor Baru.

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