By choosing the Malayan sun bear as the VMY2026 mascot, Malaysia is bringing much-needed attention to the often-overlooked species.
In a landmark decision that intertwined national pride with environmental stewardship, Malaysia designated the Malayan sun bear as the mascot for Visit Malaysia 2026 (VMY2026).
This initiative not only shines a spotlight on one of the nation’s most unique and endangered species but also reinforces Malaysia’s dedication to global sustainability goals, particularly Sustainable Development Goal (SDG) 15: Life on Land.
