THIS month, Genting Simon Sdn Bhd is celebrating “15 years of Premium Outlets” in Malaysia and the region with a four-day anniversary sale at Genting Highlands Premium Outlets and Johor Premium Outlets.
Taking place from Sept 10 to 13, the celebration will offer shoppers savings of up to 80% at participating stores, including Burberry, BOSS, Ferragamo, Kenzo, Polo Ralph Lauren, Tory Burch and more, alongside rewarding experiences, interactive activities and complimentary treats for the whole family.
15-year journey
Genting Simon’s journey began with Johor Premium Outlets in 2011, South-East Asia’s first Premium Outlet Centre.
It was followed by Genting Highlands Premium Outlets in 2017, the region’s first hilltop location, and Jakarta Premium Outlets in 2025.
Today, its three destinations across Malaysia and Indonesia bring together an extensive collection of designer and name-brand outlet stores for shoppers across the region.
“For the past 15 years, our shoppers, brand partners and communities have been at the heart of our journey.
“This anniversary is an opportunity for us to thank them for their continued support and to celebrate this milestone together through four days of exceptional savings, rewards and memorable experiences,” said Genting Simon president and chief operating officer Jean Marie Pin Harry.
Shop More, Win Bigger
Adding to the excitement is the Shop More, Win Bigger campaign, which rewards top spenders across both outlets in the country with prizes worth RM100,000.
The exciting line-up of prizes include an RM30,000 Premium Outlets gift voucher for the top spender, a holiday for two to Seoul, South Korea for the second-highest spender and a holiday for two to Shanghai, China for the third-highest spender.
The next 15 highest spenders will win Sony PlayStation 5 consoles.
Meanwhile, for shoppers who enjoy a late-night shopping experience, Johor Premium Outlets will extend its operating hours until 12am on Sept 11 and 12.
The Midnight Sale will give shoppers more time to explore the stores, discover anniversary promotions and enjoy the celebratory atmosphere with family and friends.
Beyond shopping, visitors can challenge their family and friends to the Shake & Score and Strike It Fast challenges, with prizes to be won.
Designed for all ages, the complimentary activities add a playful touch to the anniversary celebrations.
Shoppers can also enjoy complimentary cotton candy and popcorn throughout the celebration.
Complimentary treats
Shoppers can also recharge during their shopping trips with a selection of complimentary food and beverage giveaways, available while stocks last.
At Genting Highlands Premium Outlets, visitors can enjoy favourites from Auntie Anne’s, Boost, Krispy Kreme Doughnuts and The Coffee Bean & Tea Leaf.
Meanwhile, shoppers at Johor Premium Outlets can look forward to treats from Baskin-Robbins, Dôme Cafe, Marrybrown and The Coffee Bean & Tea Leaf.
With exciting savings, attractive prizes, extended shopping hours, interactive experiences and complimentary treats, the 15th anniversary sale promises four memorable days for shoppers of all ages.
During the sale, Genting Highlands Premium Outlets and Johor Premium Outlets will be open daily from 10am to 10pm.
As part of the Midnight Sale, Johor Premium Outlets will extend its operating hours from 10am to 12am on Sept 11 and 12.
For more information, visit www.premiumoutlets.com.my
