A CENTURIES-OLD matrimonial custom in Chinese culture has found a modern expression with the launch of what is said to be Malaysia’s first wedding mattress.
The ‘With Love, Getha – Wedding & Celebration Collection’ was unveiled at Gurney Plaza, George Town, on Wednesday, where it was officially recognised by the Malaysia Book of Records (MBR) as the “First Chinese Wedding Mattress in Malaysia”.
The launch brings the traditional preparation of the matrimonial bed, known as an chuang into the realm of contemporary sleep products, giving the mattress itself a role in a wedding tradition that has traditionally centred on the bed and its preparation.
An chuang is carried out before a couple begins married life, with customs varying between families and dialect groups.
The practice is generally associated with wishes for happiness, harmony, prosperity and a good beginning for the newlyweds.
“At Getha, we strive to be the pioneer in sleep innovation. As part of this journey, we have always introduced groundbreaking sleep technology such as Nano Silver Protection Technology and Miracle Latex.
“But innovation doesn't only happen with new materials and technology, Innovation can also come in the form of a product that connects emotionally with our customers, local customs, heritage and tradition,” said Getha project director, Kevin Tan.
“Rather than creating something that is purely symbolic, we wanted the mattress to be a genuine part of the couple’s new beginning, combining the significance of the occasion with the comfort and sleep technology that people expect from a renowned brand like Getha,” he added.
The wedding mattresses feature a distinctive and luxurious red lining along the side, together with an embroidered double-happiness symbol, while retaining the core features and sleep technologies of Getha’s Transforme Miracle Latex series.
For Malaysians who are already married or are not getting married, Getha has also introduced the ‘With Blessing’ Getha series, which replaces the double-happiness symbol with other options representing love, wealth and prosperity, money and wealth, as well as blessings, good fortune and happiness.
As an added touch, Getha customers can personalise their wedding mattresses with embroidered names and dates positioned above and below the Double Happiness or Blessing symbol.
For those seeking something truly unique, Getha also offers a fully customised embroidery panel, allowing couples to incorporate their own personalised wedding logo or bespoke design, making each mattress a meaningful keepsake of their special union.
Pricing and personalisation
The new collection is available in Queen and King sizes, with retail prices ranging from RM8,999 to RM13,999.
To find out more, log on to www.getha.com.my, or visit Getha’s social media page.
