HOMEGROWN premium sleep solutions brand Getha has unveiled its latest flagship product, the evolved and improved Transforme Miracle Latex PrimeFibre Mattress, in a launch yesterday that underscores Malaysia’s rise in high-value manufacturing, sustainable innovation and advanced latex technology.
Held at Sunway Pyramid, the launch was officiated by the Investment, Trade and Industry Ministry (Miti) Investment and Management deputy secretary-general Datuk Bahria Mohd Tamil.
Speaking at the event, Bahria said the launch reflects the country’s ability to transform local resources into globally competitive products.
“This is a strong example of how Malaysian companies continue to innovate, add value to our natural resources and strengthen the nation’s reputation in premium manufacturing and sustainable product development,” remarked Bahria.
“This is what we mean when we say ‘Made by Malaysia’; products that are designed, developed and perfected here, with strong Malaysian expertise and creativity,” she added.
Following its launch in November 2025, The Transforme Miracle Latex Mattress has helped thousands of Malaysians to sleep better. The enhanced version, Transforme Miracle Latex PrimeFibre Mattress, is described by Getha as one of its most advanced natural sleep innovations to date.
The premium mattress combines Getha’s Graphite+ infused Miracle Latex material, made from its proprietary Graphite+ technology, with a 100% natural latex layer.
It is also enhanced with Anti-Static Protection technology for added comfort and further reaffirms Getha’s longstanding association with Malaysia’s world-renowned rubber industry.
In line with its sustainability positioning, the mattress also incorporates rubberised coconut fibre and BioCool, which the company claimed was Malaysia’s first natural cooling fabric made from sugar cane fibres.
The material was developed to provide a cooling sleep experience while reducing reliance on highly synthetic fabrics that are commonly used in conventional mattresses.
Further enhancing the sleep experience is the inclusion of Suprelle Cool Night in the quilting layer, a high-tech performant fibrefill embedded with Cool Flow Crimp technology, designed to improve heat dissipation and lower sleep temperature for better overnight comfort.
At the heart of the mattress is Getha’s most advanced latex formulation to date.
According to the company, the Miracle Latex core delivers up to four times the elasticity of conventional mattress materials such as compressed fibres or foams. The extraordinary elasticity enables the material to achieve greater structural resilience, improving body support and extending the product's lifespan, positioning the mattress as a premium long-term investment for consumers.
Priced from RM6,999, the internationally-acclaimed bedding brand is introducing a limited-time launch promotion, featuring a limited-time exclusive 35% discount along with a trade-in offer of up to RM1,500 on the Transforme Miracle Latex PrimeFibre Mattress.
With every purchase, customers will also receive up to two complimentary units of Getha’s Miracle Latex Pillows, each worth RM399, depending on the selected mattress size.
Beyond the flagship unveiling, the company also used the launch to broaden its consumer proposition through the introduction of the Miracle Latex Mattress, an online-exclusive entry-level offering targeted at young professionals and first-time homeowners starting from RM2,499.
Innovation never sleeps
“Since we launched the Transforme Miracle Latex Mattress in November 2025, we have been humbled by the overwhelming response, with thousands of Malaysians already experiencing better sleep through the product,” said Getha’s project director Kevin Tan.
“Guided by customer feedback, we introduced the Transforme Miracle Latex PrimeFibre for those seeking a more premium, thicker and firmer mattress, while also offering the Miracle Latex Mattress as an entry-level option, particularly for young professionals starting their careers.”
Customers can enjoy exclusive vouchers and rebates of up to RM1,500 on the online-exclusive Miracle Latex Mattress, with installment plans starting from RM47 per month, for a limited time only.
This is part of Getha’s broader mission to promote better sleep wellness across different consumer segments while nurturing long-term brand loyalty.
With a footprint spanning more than 30 countries, Tan attributed Getha’s international growth to the branding grant it received from the Malaysia External Trade Development Corporation (Matrade) in 2006, which helped launch its global presence.
The occasion also reinforced the company’s position as an award-winning Malaysian brand, underscored by 10 World Branding Award accolades since 2015, and further elevated by two recognitions from the Malaysia Book of Records for the First Graphite+ Infused Natural Latex Mattress and the First Natural Cooling Mattress, marking another milestone in its innovation journey.
The dual-product strategy – combining a flagship innovation with a more affordable alternative – is expected to strengthen Getha’s position across both premium and emerging consumer segments in Malaysia and abroad.
More information is available at www.getha.com.my.
