Fuelling frontliners with coffee in JB


Frontliners getting their energy boost during the ‘campaign at Hospital Sultanah Aminah in Johor Baru. — Handout

Frontliners at Hospital Sultanah Aminah (HSA) in Johor Baru were provided an energy and morale boost via a free coffee promotion.

The 30-hour event themed “Nescafe Dulu & Kekal Bersemangat Bersama” saw “recharging stations” set up in key staff areas, handing out over 36,000 servings of Nescafe Classic, Nescafe 3-in-1 and Nescafe Ready-To-Drink.

The campaign, according to a statement by parent company Nestle Malaysia, was the second stop of Nescafe’s broader mission to uplift Malaysians across the country.

Nescafe Malaysia consumer marketing manager Khoo Sui Ying said true appreciation went beyond words and is about showing up with genuine intent and standing alongside those who gave selflessly, day in and day out.

“Today is just one of many steps in our mission to recharge and uplift Malaysians every day, and we look forward to reaching even more frontliners throughout the year,” she said.

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