Refreshed Nescafe Classic Kopi Kedah

PETALING JAYA: Nestle Malaysia has unveiled a brand-new look for its Nescafe Classic Kopi Kedah 2023 edition.

Launched in 2020, it is the third edition of the company’s first homegrown coffee product, made with 100% Malaysian coffee beans purchased through the Nescafe Grown Respectfully Programme.

The programme was established in 2019 in partnership with the Federal Land Development Authority, Kedah State Department of Agriculture and Kedah Economic Development Authority to guide local farmers with training and technical assistance on seeding propagation, field planting and maintenance, as well as post-harvest operations.

It also helped farmers to transition to more environmentally-conscious agricultural practices such as regenerative agriculture.

Nestle (M) Bhd chief executive officer Juan Aranols said since 2019, the company has been working hard with local coffee farmers to revitalise coffee farming in Kedah, Perak and most recently, Kelantan.

“Reflecting our commitment to environmental, social and governance best practices, this is part of our sustainability agenda to mitigate the impact of climate change and protect food supply chains.

“We hope that this programme will help enhance the livelihood of our local coffee farmers who will benefit from greater crop yields,” he added.