Chicken is among the popular items snapped up at each ‘Jualan Rahmah Madani’ programme in Johor.
DRESSED chicken, subsidised packets of cooking oil and eggs are some of the hottest items snapped up by Johor shoppers each time there is a “Jualan Rahmah Madani” (JRM).
Johor investment, trade, consumer affairs and human resources committee chairman Lee Ting Han said 5kg bottles of cooking oil and canned sardines were also popular items.
“We have seen a significant boost in federal support for the initiative this year, with RM39.4mil allocated for 2025, more than triple last year’s RM11.8mil.
“This increase reflects the government’s commitment to easing the rakyat’s spending pressure, especially in high-density B40 areas,” Lee told StarMetro.
JRM events were typically held at community halls, open spaces and residential areas to ensure accessibility for lower-income households.
“Each programme offers 40 to 50 types of items, including fish, chicken, vegetables, local fruits, wheat flour, cooking oil, detergent, disposable diapers, medicine and school supplies.
“JRM aims to cushion the rising cost of living by offering 10% to 30% discounts on essential goods and ensure direct access to affordable necessities for the target group while stimulating local retail activities and strengthening the domestic economy.”
A nationwide programme under the Domestic Trade and Cost of Living Ministry implemented with supermarkets, retailers and private-sector partners, JRM was launched on Jan 11, 2023.
It had since been held in 600 constituencies, with each area hosting the programme at least twice a month throughout the year, said Lee.
The events were carried out via mobile sales, indoor and outdoor setups and wet market stalls.
During the tabling of Budget 2026, Prime Minister Datuk Seri Anwar Ibrahim announced a RM1bil allocation for cost of living support, including RM600mil for “Payung Rahmah” and JRM programmes.
StarMetro previously reported that Johor government also had its own version of the initiative called “Jualan Kasih Johor”, which provides much-needed relief to families living on a tight budget.
It, too, offered discounts like JRM on groceries and household goods.
